Providing Strategic Business Planning Services to small businesses and associations, both for- and non-profit, to help them leverage
their use of their scarce resources: time, funds, and effort.
"If you don't know where you are going, any road
will take you there." *
What are Goals?
Goals are the prioritized (according to user-defined Criteria
used to evaluate and prioritize possible Goals, Strategies, and
Actions) elements of the business'/association's business operating
environment over which the business/organization a) CAN exert
some influence or control, and b) DESIRES to exert some influence
or control to obtain a new future condition or state.
You might consider such factors as your use of technology and
electronics, how you market your products and services, your market
share or breadth or definition, your volume of business, your number
of employees and business location(s), your financial and debt status,
your capital expansion plans, product and service quality, future
sale of your business or association, the local regulatory treatment
of small businesses, zoning restrictions, etc. As with the
development of Assumptions, it is important to let your mind “ramble”
and generate thoughts, and then to capture those thoughts on paper,
before you mentally try to evaluate them or develop them into
complete sentences.
To generate your ideas of possible Goals, use the same environmental
framework that you used to identify and document your Assumptions.
Again, as with the Assumptions, it is unimportant whether you choose
to try to exhaust your ideas within one category, before moving on to
the next category, or whether you choose to jump around by developing
Goals ideas and then recording them under whatever category seems
most appropriate.
After you capture all the ideas you can, we will review each of the
Assumptions and Goals to re-evaluate the degree of influence or
control that your business or association can, or might, have upon
that idea. This will help ensure that we have your Assumptions and
Goals properly classified. It is not at all uncommon to shift some
of the ideas from one list to the other, in both directions.
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